Helping ConTech Companies Shape the Future of Construction
BuildArc provides strategy, storytelling, and product insight designed to accelerate ConTech adoption, sharpen your message, and move your technology into the hands of the people who need it.
Why is it so hard to sell ConTech
The construction technology market is crowded, complex, and moving fast. And buyers in the Built Environment are wary, they don’t want to be your guinea pig, and parting with their cash needs you to be at the top of your game.
Success isn’t just about having the right product – it’s about telling the right story, really understanding the buyer’s pain, and positioning your product where it matters, with the support systems in place for when they do buy.
BuildArc helps ConTech companies translate technical innovation into clear value, building the narratives, strategies, and programs that drive real adoption.
BuildArc supports companies across the ConTech spectrum, including:
- BIM & collaboration platforms
- Field productivity and safety tools
- Reality capture and digital twin solutions
- Planning, scheduling, and simulation tools
- Construction AI and automation startups
- Asset management and operations platforms
If your product solves a real problem in the built environment, we can help you articulate it.
Common ConTech Challenges
Unclear product positioning
Seen as too technical
Never get past the pilot
Slow or inconsistent adoption
Sales teams struggling to convey value
Features overshadowing outcomes
Stories
Cut through the noise
Turn technical capability into impactful narratives
Services include: product messaging, demo storytelling, studies, thought leadership, keynote development, content strategy.
Strategy
Positioning That Drives Adoption
Define who you serve, why it matters, and how to win in your category.
Services include: go-to-market planning, competitive analysis, ICP definition, workshop programs, launch strategy.
Structure
Programs That Scale
Give your teams the frameworks and systems they need to execute consistently.
Services include: sales enablement, customer story programs, onboarding flows, repeatable demo scripts.
Why BuildArc?
Over 20 years in ConTech
From CAD to the early days of BIM, the move to cloud and SaaS, Digital Twins, VR, AR, MR, Industrialised Construction and now AI, BuildArc has been ahead and part of all the trends that affect AECO clients
Deep Industry and Technical Expertise
Expertise in how Architects, Mechanical, Structural, Civil Engineers, Contractors, Subcontractors and Owners acquire and adopt technology
Varied Experience
BuildArc brings expertise from Sales, Technical Sales, Marketing, Product, Customer Success at industry leading Construction Technology firms